Our mission is simple. Honor those who died in service with cool apparel. They deserve more, their families deserve more, and their sacrifice needs to be remembered and retold for generations. We owe it to future adults!

What’s happens when you add a frustrated veteran with his entrepreneurial spirit? A company that is part F'-you to the rich men north of Richmond, part standing up for others who can’t stand for themselves, part kid who still wants to build the coolest fort in the woods and play pickup basketball at Riverlawn Church and football at the lake with his buddies.